Wind Down With the Spirits
Brand Identity, Package Design, Video Editing, Messaging & Copy
My Role: Lead Designer
Year: 2019
Client: Personal Project
Illustrator: Tiffany Kuo, Kevin Sterjo
[ Background ]
The Winchester Mystery House is a mansion in San Jose that was once the personal residence of Sarah Winchester, the widow of firearm magnate William Wirt Winchester. A medium told her that she must continuously build a home for herself and the spirits of people who had fallen victim to Winchester rifles. The Winchester Mystery House now provides a dining service that includes cocktails for the customers. Winchester Mystery is a tribute to the mansion and Sarah Winchester in the form of fine quality whiskey.
[ Approach ]
My goal was to create a new brand identity that matched the theme of a Victorian haunted house while paying tribute to the widow who created this magnificent mansion. To strengthen its brand equity, I decided to establish this dark and elegant aesthetic to represent its significance in San Jose. The portrait of Sarah Winchester is illustrated by Kevin Sterjo.
