Waggle

Brand Identity, Messaging & Copy

My Role: Lead Designer
Year: 2023
Client: Waggle
Agency: Born & Bred
CD: Justin Tejada
AD: Anastasia Itkina
Copywriter: Nicholas Holder
PM: Andrea Salinas

[ Background ]

There’s nothing like the bond between pet parents and their pets. Waggle has the technology to make it even stronger.  Waggle is a smart and helpful pet app that aims to ensure your four-legged friend's safety and health. We are confident that our app can help you stay informed about your pet's well-being, by monitoring your pet's ambient temperature/humidity changes to save them from the risk of heat stroke or frostbite. Waggle is also a community of pet owners that think alike on one important aspect: The best life for their Pets.

[ Approach ]

For Waggle’s new visual and verbal identity, we used those special relationships as the foundation of our work. Linework inspired by pet movements formed a playful, friendly symbol that gets every tail wagging.  To establish Waggle’s position as a premium technology company, we balanced tails and treats with a polished, clean design system. Minimalist elements let products be the center of attention, showing that these innovative devices can be trusted to care for every pet. With messaging focused on how better tech leads to happier pets, the new Waggle brand proved they can make being best friends even better.