Checkmate
Brand Identity, Website Design, Motion Graphics, Messaging & Copy
My Role: Junior Designer
Year: 2022
Client: Checkmate
Agency: Born & Bred
ACD: Adriana Gonzalez
Designer: Hedvig Rausing, Tiffany Kuo
Copywriter: Justin Tejada
PM: Stacey Olson
[ Background ]
One of the biggest headaches online shoppers face is paying more than they have to. That’s where Checkmate comes in. When Checkmate seeks, shoppers save. Checkmate is a personalized tool that helps online shoppers get more shopping and enjoyment out of the experience. It finds the best discount codes from your email and across the web, and so much more.
[ Approach ]
To reflect this innovative and modern experience, we developed a brand identity, assets, and web design for Checkmate. The custom wordmark has strong geometric features that feel reliable. Curves in the “k” of the wordmark tie back to the curves of the Checkmate symbol to form a cohesive unit. This design language comes through in the extensive illustrations and animations that were built for the Checkmate web experience.
