The Ideal Spot for
A Getaway
Brand Strategy, Brand Identity
My Role: Lead Designer
Year: 2019
Client: Personal Project
[ Background ]
The Palace Hotel is a timeless icon where original architecture and authentic elements pair with classically inspired, modern décor. Originally established in 1875, the Palace was San Francisco’s first premier luxury hotel and the largest in the world. Throughout her life as a landmark of the city, the Palace Hotel has witnessed history and evolved with the times. With the introduction of the new Palace in 1909, the award-winning 1989 restoration and the reveal of their 2015 renovation, the Palace remains a first in time and place.
[ Approach ]
The goal for this branding project was to create a new identity that was more contemporary yet remained on the historic side of the Palace Hotel. The design is inspired by the interior’s luxurious aesthetic with a modern twist, which is based on the Palm Court, which has been one of the most prestigious hotel dining rooms in the city, emphasizing its elegance and significance as a San Francisco landmark.
