This Is
Who I Am
Editorial Design, OOH Design
My Role: Lead Designer
Year: 2020
Client: Personal Project
[ Background ]
The definitions of gender-based on symbolic, cultural, and physical boundaries are as hard and clear as they are painful to experience. Upbringing, cultural attribution, existing power structures, social codes, religious traditions, and biological manifestations unite to form a violent normative framework that governs body, sexuality, identity, and behavior. Gender is a domain all the more fiercely contested, a terrain on which freedom, plurality, and self-determination are at stake (“Performing Society: The Violence of Gender”).
[ Approach ]
The goal is to dissolve the framing of adolescents and overturn the rules controlling gesture, voice, deportment, and desire. The exhibition develops a counter-narrative to the institution of the family as the foundation of the heteronormative society. The bitmapped images represent the mysterious picture of how gender should be presented, and the contemporary biblical layout with mythical creatures symbolizes that the book is a new bible of gender.
