How to Commit the Perfect Murder
Brand Identity, Package Design, Motion Graphics, Messaging & Copy
My Role: Lead Designer
Year: 2019
Client: Personal Project
Illustrator: Tiffany Kuo, Kevin Sterjo
[ Background ]
Clue is a murder mystery game for three to six players. This collection features the six most famous and notorious serial killers in history. The murder happens in Cecil Hotel, where stories of suicides, murders, and serial killers checking in for the night all turned this building into a place talked about more for its creepy history than hospitality. In its 90-year history, the Cecil Hotel gained a reputation for being one of the creepiest places to stay in the US—for very valid reasons.
[ Approach ]
This board game is inspired by many serial killers such as Ted Bundy, Jeffrey Dahmer, Ed Gein, Amelia Dyer, Jane Toppan, and Nannie Doss. All weapons were chosen from the tools that serial killers have used for their crimes. The game is designed in art deco style to match the original hotel interior. By establishing this ironically elegant aesthetic, it creates a unique selling point that attracts murder mystery fans. Serial killer portraits and weapons are illustrated by Kevin Sterjo.
